Privacy policy

Luxe Rituage, LLC (“Luxe Rituage,” “we,” “us,” or “our”) operates this online store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), in order to provide you, the customer, with a curated shopping experience. Luxe Rituage’s Services are powered by Shopify, which enables us to provide e-commerce functionality and related services to you.

This Privacy Policy describes how we collect, use, disclose, retain, and otherwise process personal information when you visit, access, or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or another individual. Personal information does not include information that has been aggregated or de-identified such that it cannot reasonably be linked to an identifiable individual.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact details, including your name, billing address, shipping address, email address, and telephone number.
• Financial information, including payment card details, financial account information, transaction identifiers, payment confirmations, and other payment-related information.
• Account information, including your username, password, account credentials, preferences, and settings.
• Transaction information, including products viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, as well as your transaction history.
• Communications, including information you provide when contacting us for customer support or other inquiries.
• Device information, including information about your device, browser, operating system, IP address, and other unique identifiers.
• Usage information, including information regarding your interactions with the Services, such as browsing behavior, pages viewed, and how and when you access or use the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, communicate with us, or otherwise provide personal information through the Services.
• Automatically through the Services, including through your device when you access or use the Services, and through cookies, pixels, and similar technologies.
• From service providers, including vendors that support our technology infrastructure, payment processing, analytics, fulfillment, marketing, or customer support and that process personal information on our behalf.
• From partners or other third parties, as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the purposes described below.

We process personal information where permitted by law, including where necessary to perform a contract, comply with legal obligations, pursue our legitimate interests, or based on your consent where required.

·         Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, manage accounts, facilitate shipping, returns, and exchanges, remember your preferences, and personalize your experience.

·         Marketing and Advertising. We use personal information to send promotional communications and to deliver interest-based and targeted advertising, subject to applicable law and your choices.

·         Security and Fraud Prevention. We use personal information to authenticate accounts, secure transactions, detect and prevent fraud, and protect the Services.

·         Communicating with You. We use personal information to provide customer support and maintain our relationship with you.

·         Legal and Compliance Purposes. We use personal information to comply with applicable law, respond to lawful requests, and enforce our terms and policies.

How We Disclose Personal Information

We may disclose personal information in the following circumstances, consistent with this Privacy Policy and applicable law:

• With service providers, including Shopify, payment processors, analytics providers, cloud hosting providers, fulfillment and shipping partners, and customer support vendors.
• With marketing and advertising partners, including to deliver targeted advertising and promotional communications, subject to your rights and choices.
• At your direction or with your consent, including when you request delivery services or interact with social media features or integrations.
• With affiliates, within our corporate group, where applicable.
• In connection with a business transaction, such as a merger, acquisition, financing, or bankruptcy.
• For legal reasons, including to comply with legal obligations, respond to lawful requests, enforce applicable terms, or protect rights and safety.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through the Services may be transmitted to Shopify and to third parties located in jurisdictions outside your place of residence. Shopify may process personal information in accordance with its own privacy practices. To learn more, please review Shopify’s Consumer Privacy Policy and privacy portal.

Depending on your location, you may be able to exercise certain privacy rights directly with Shopify in connection with personal information processed by Shopify.

Tracking Technologies, Interest-Based Advertising, and Analytics

We, and our service providers and partners, use cookies, pixels, web beacons, software development kits, and similar tracking technologies (collectively, “Tracking Technologies”) to collect information about your interactions with the Services.

These Tracking Technologies are used to:

·         Recognize you and remember your preferences and settings

·         Enable core site functionality, including keeping you signed in

·         Understand how you access, use, and navigate the Services

·         Measure, analyze, and improve the performance and effectiveness of the Services

·         Deliver, personalize, and measure interest-based and targeted advertising on the Services and on third-party websites and platforms

Some of the information collected through Tracking Technologies may be gathered across different websites and over time and may be combined with information obtained from other sources, including from third parties.

You may be able to control or limit the use of certain Tracking Technologies through your browser or device settings, including by blocking or deleting cookies. Please note that disabling cookies or similar technologies may affect the availability and functionality of certain features of the Services.

We also use analytics tools and services to better understand how users engage with the Services and to improve our offerings. Depending on the tool or service, you may be able to opt out of certain analytics or advertising-related tracking through browser settings, platform-specific controls, or applicable industry opt-out mechanisms.

Global Privacy Control and Other Opt-Out Signals

Where required by applicable law, including California law, we recognize and honor the Global Privacy Control (“GPC”) signal or similar legally recognized opt-out preference signals transmitted by your browser or device. When we detect such a signal, we treat it as a request to opt out of the “sale” or “sharing” of personal information for purposes of targeted advertising for that browser or device, to the extent required by law.

You may also exercise your opt-out rights through any on-site controls or mechanisms made available on the Services, as described elsewhere in this Privacy Policy.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms not controlled by us. We are not responsible for the privacy practices, security, or content of such third parties. Your interactions with third-party services are governed by their own privacy policies and terms.

User-Generated Content

The Services may permit you to submit or otherwise make available content, including product reviews, ratings, testimonials, comments, images, or other materials (collectively, “User-Generated Content”). Any User-Generated Content you submit through the Services may be publicly displayed and accessible to other users and the public.

User-Generated Content may include personal information, such as a username, profile image, or other information you choose to include. Please note that any personal information included in User-Generated Content may be collected, used, disclosed, and processed in accordance with this Privacy Policy and may be visible to others.

We are not responsible for the personal information you choose to disclose through User-Generated Content. We encourage you to exercise caution and discretion when submitting personal information in public or semi-public areas of the Services.

User-Generated Content may be processed by us and by third-party service providers that assist us with hosting, moderation, publication, analytics, or syndication of reviews and related content, including providers integrated with the Services. Such processing is carried out for purposes including displaying reviews, improving the Services, ensuring compliance with applicable policies, and preventing fraud or misuse.

Children’s Data

Our Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children, including those under the age of 13. If you believe that a child has provided personal information to us, please contact us so we can promptly take appropriate action, including deleting the information.

Security and Retention

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security system is impenetrable, and we cannot guarantee absolute security. We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Right Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, subject to applicable law. These rights may include:

• Right to Access / Know. The right to request access to personal information we hold about you.
• Right to Delete. The right to request deletion of personal information we maintain about you, subject to legal exceptions.
• Right to Correct. The right to request correction of inaccurate personal information.
• Right to Portability. The right to receive a copy of your personal information in a portable format, where applicable.
• Right to Opt Out of Sale or Sharing. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information, as those terms are defined under applicable privacy laws, including the California Consumer Privacy Rights Act.
• Authorized Agent. You may designate an authorized agent to submit requests on your behalf, subject to verification requirements.

We will not discriminate against you for exercising any of these rights. Requests may be subject to identity verification and legal limitations as permitted by law.

International Transfers

Your personal information may be transferred to and processed in countries outside your place of residence. Where required, we rely on lawful transfer mechanisms such as standard contractual clauses or adequacy decisions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any revised version on the Services and update the “Last updated” date as required by law.

Contact

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us at:

Email: hello@luxerituage.com.
Address: 4101 Dublin Blvd, Ste F #3074, Dublin, CA 94568, United States

Last updated: April 02, 2026